Named Protein Integrity
We verify whether the recipe specifies named animal meats (e.g. freshly prepared chicken, lamb meal) or hides low-grade slaughterhouse residues under vague umbrella terms like “meat and animal derivatives”.
Independent Label Review · FEDIAF Nutritional Benchmark
Dog Food Label Audit: Find Out What the Bag Really Delivers
More than 70% of commercial dog foods hide cheap cereal fillers, ambiguous meat derivatives, or synthetic chemical preservatives behind glossy premium branding. Our independent line-by-line audit checks your dog’s food against FEDIAF reference standards and suggests up to 3 cleaner, better-value alternatives within your budget.
Audited across 5 core criteria FEDIAF & NRC nutritional benchmarks 100% independent from pet food manufacturers
What our independent audit checks on your dog’s label
No brand sponsorships, no affiliate kickbacks. We benchmark declared manufacturer composition directly against official FEDIAF canine nutrition guidelines.
BHA, BHT & Artificial Additives
Full screening for synthetic chemical antioxidants (BHA, BHT, propyl gallate) and unnecessary artificial colourings that serve only to attract the owner at the pet shop checkout.
Carbohydrate & Filler Ratio
Estimation of the Nitrogen-Free Extract (NFE). We pinpoint formulas excessively diluted with starchy cereals and pulse fillers that place unnecessary digestive strain on your dog.
Better Value For Money
Up to 3 cleaner alternatives matched to your dog and budget
Many pet owners in the UK pay premium brand prices for recipes formulated with basic commercial ingredients. Our audit engine cross-references the UK catalogue to surface cleaner competitor foods with superior protein clarity that cost the same — or less — per day.
- Exact daily feeding portion in grams tailored to your dog’s weight
- Screening of UK brands using 100% natural tocopherol preservation
- Step-by-step 7–14 day gradual transition protocol to protect gut balance
One-Time ReportInstant Access
£14.90one-time payment
Enter your current dog food name or select from our catalogue. You receive an immediate, comprehensive digital report with transparent scoring and up to 3 cleaner recommendations.
Audit My Dog’s Food (£14.90)Common questions about dog food label audits
How do I know if my dog’s food is good quality?
A good quality commercial dog food clearly specifies named animal proteins (such as fresh chicken or dehydrated lamb) at the top of the ingredient list, avoids vague meat derivatives, maintains crude protein above 21% for adult maintenance, and uses natural tocopherols or rosemary extract instead of synthetic preservatives like BHA or BHT.
Why should I avoid synthetic BHA and BHT in dog food?
BHA (butylated hydroxyanisole) and BHT (butylated hydroxytoluene) are chemical synthetic antioxidants used to extend fat shelf life. In long-term canine nutrition, veterinary toxicology recommends cleaner natural alternatives, such as mixed tocopherols (Vitamin E) and rosemary extract, to protect dietary fats without synthetic chemical additives.
What does the PetFoodFix independent label report check?
The PetFoodFix report reviews the declared label against published FEDIAF and NRC canine nutritional guidelines. It audits named protein transparency, screens for artificial additives and filler carbohydrates (NFE), calculates the exact daily gram portion for your dog’s target weight, and suggests up to 3 cleaner, better-value alternatives.
Does this report replace a veterinary clinical consultation?
No. PetFoodFix provides independent educational analysis based on declared manufacturer labelling. It is not veterinary medical advice, diagnosis, or prescription. If your dog is under 12 months, pregnant, on chronic medication, or has an active diagnosed condition, consult a qualified veterinary surgeon.