Transparency & Privacy
Cookie Policy & Tracking Technologies
Last updated: 2026-10-09 • Version 2.0 (Multi-Jurisdiction Compliance)
This Cookie Policy explains how PetFoodFix (“we”, “us”, or “our”) uses cookies and similar technologies on petfoodfix.com. We are committed to strict privacy standards and full compliance with the UK PECR & UK GDPR, European ePrivacy Directive & EU GDPR, US State Privacy Laws (including California CCPA/CPRA), and the Brazilian General Data Protection Law (LGPD - Lei nº 13.709/2018).
Manage Your Cookie Preferences
You can modify, review, or withdraw your consent at any time. Non-essential cookies are disabled by default unless you explicitly opt in.
1. What Are Cookies and Local Storage?
Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, provide secure browsing, remember your regional preferences (such as your chosen market or language), and deliver anonymous aggregate reporting.
In addition to HTTP cookies, we may use local web storage (such as HTML5 localStorage) to reliably preserve your consent preferences on your device without transmitting unnecessary tracking payloads to our servers.
2. Multi-Jurisdiction Legal Frameworks
Depending on your location, specific legal rights and standards apply to how cookies and identifiers are managed:
- United Kingdom (PECR & UK GDPR): In accordance with the Privacy and Electronic Communications Regulations (PECR) and guidance from the Information Commissioner's Office (ICO), we obtain your prior opt-in consent before setting any non-essential cookies. Our consent mechanism provides equal prominence between accepting and rejecting non-essential cookies.
- European Union (ePrivacy Directive & EU GDPR): Under Directive 2002/58/EC (as amended) and Regulation (EU) 2016/679, no non-essential cookies are stored without prior, freely given, specific, and unambiguous consent. No pre-ticked checkboxes are used.
- United States (CCPA / CPRA & State Privacy Laws): We do not sell personal information or share it for cross-context behavioral advertising. We automatically honor the Global Privacy Control (GPC) signal sent by browser extensions or privacy-focused browsers.
- Brazil (LGPD - Lei nº 13.709/2018): In compliance with the Brazilian General Data Protection Law and ANPD guidelines, cookies that are not strictly necessary require clear, express, and revocable consent (Art. 7º, I da LGPD).
3. Detailed Inventory of Cookies Used
The table below categorizes every cookie and local storage item used across the PetFoodFix platform:
Category A: Strictly Necessary (Always Active)
Exempt from ConsentThese technical items are essential for security, routing, and providing the service you requested. They cannot be turned off.
| Identifier / Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| pff_cookie_consent_v1 | First-party (Local Storage) | Stores your cookie consent choices and category selections. | Persistent (1 year) |
| cookie_consent | First-party (HTTP Cookie) | First-party mirror of your stored consent choices (set only after you make a choice). | 1 year |
| admin_session | First-party (HttpOnly Cookie) | Cryptographically signed session cookie for authenticated administrators only. | Session / 24 hours |
| x-nonce | First-party (Request Header) | Per-request Content Security Policy cryptographic token protecting against XSS attacks. | Immediate (single request) |
Category B: Analytics & Performance (Opt-In Required)
Disabled by DefaultUsed to measure website performance, guide page views, and detect technical errors without collecting cross-site profiles.
| Identifier / Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| _ga, _ga_<container> | Google Analytics (google-analytics.com) | Aggregated traffic and usage measurement. The script loads with Google Consent Mode, so these cookies are only written after you opt in to analytics; advertising signals stay denied. | 13 months |
Category C: Functional & Campaign Attribution (Opt-In Required)
Disabled by DefaultUsed to evaluate educational outreach campaigns and attribute referral links ethically. We do not participate in cross-site behavioral ad networks. No cookies in this category are set today — the consent switch exists so any future attribution tool stays opt-in.
| Identifier / Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| None currently set. | |||
4. How to Manage Cookies in Your Browser
Most web browsers allow you to manage your cookie settings. You can configure your browser to reject all cookies, accept only certain cookies, or notify you when a cookie is issued. Please note that disabling essential cookies may impact the technical functionality of PetFoodFix.
- Google Chrome: Settings → Privacy and security → Third-party cookies.
- Apple Safari (macOS/iOS): Settings → Safari → Privacy & Security → Block All Cookies / Prevent Cross-Site Tracking.
- Mozilla Firefox: Settings → Privacy & Security → Enhanced Tracking Protection.
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data.
5. Contact Our Privacy Team & DPO
If you have questions about our use of cookies or wish to exercise your data protection rights under UK GDPR, EU GDPR, CCPA/CPRA, or LGPD, please contact our Data Protection Officer:
Email: petfoodfix@lookadev.com (Global / UK / EU / US and Brasil / LGPD)