Sample Dog Food Report
This is an example of the independent, educational analysis you receive after checking your dog's current food. The real report is personalised to your dog's profile and the specific food you feed.
What your £14.90 report includes
One-time educational analysis. Not a veterinary consultation.
Food score and quality band
A–E classification based on six label dimensions.
Ingredient interpretation
Plain-English explanation of what's on the label.
Analytical constituent review
Protein, fat, fibre, and ash context for your dog's profile.
Feeding-guide context
Portion estimate based on your dog's weight, age, and activity.
Treat-budget note
How much of daily calories can go to treats.
Safer next steps
Keep, adjust, or transition — with a safe change plan.
What is personalised vs. label-level
Personalised to your dog
- Daily calorie estimate (based on weight, age, breed, activity, BCS)
- Portion recommendation (grams per day for the specific food)
- Treat-budget allocation (percentage of daily calories)
- Decision outcome (keep, adjust, or transition — based on your dog's profile + food score)
- Transition timeline (if a food change is recommended)
Based on the food label
- Quality score and band (A–E, calculated from ingredient list and declared nutrients)
- Ingredient interpretation (named meat, fillers, additives)
- Analytical constituent context (protein, fat, fibre, ash)
- Label red-flag detection (vague terms, artificial additives, missing declarations)
What is not included
- ✕Veterinary diagnosis, prescription, or treatment plan
- ✕Home-cooked diet formulation or raw feeding plans
- ✕Supplement recommendations or dosing
- ✕Reports for puppies under 12 months, pregnant or lactating dogs, or dogs with diagnosed conditions
- ✕Laboratory or clinical analysis of the food product
Pre-payment safety screening
Every dog is screened before checkout. If a red flag is identified — such as age under 12 months, severe symptoms, a diagnosed condition, or prescription diet — no payment is taken and no report is generated. This is a safety step, not a rejection. You are advised to speak with a vet first.
Analysis for "Bruno"
5y Labrador Retriever · 28kg · Ideal BCS
Report Score
74 / 100
Name
Bruno
Age
5 years
Weight
28 kg
Breed
Labrador
Body condition: Ideal. Activity level: Moderate. Neutered: Yes.
Food label summary
Product: Example Complete Adult Chicken & Rice (fictional)
Type: Dry kibble
Complete or complementary: Complete
First ingredients: Chicken (26%), rice, barley, chicken fat, pea protein
Protein source: Named meat (chicken) as first ingredient
Additives: No artificial colours detected. Preservatives: mixed tocopherols.
Food quality: Good
Named meat as the first ingredient. Decent protein levels. Acceptable cereals. No major red flags. This is a reasonable everyday complete food for a healthy adult dog.
Our Framework
Quality Score: 74/100
Calculated across six dimensions of label transparency and nutritional fit.
Band B (65-79)
Generally strong ingredients with minor limitations or vague terms.
Portion sanity check
Daily Calorie Need
~1,250 kcal/day
Based on FEDIAF 2025 / NRC equations for a 28 kg adult Labrador with moderate activity and ideal body condition.
Recommended Amount
~310 g/day
Split into two meals. Adjust gradually and weigh your dog every two weeks. This is an estimate; real dogs vary.
Treat budget
Up to ~125 kcal/day (10% of daily intake) can come from treats. The remaining ~1,125 kcal should come from the complete meal. Weigh Bruno regularly and adjust if weight drifts.
Label red flags
No major red flags detected. Protein source is named. No artificial colours. Formulation is transparent enough for an educational assessment.
Decision outcome
Keep this food. It is a solid match for Bruno's profile. Continue the current portion, monitor body condition every two weeks, and adjust by 10% if weight drifts. There is no urgent need to switch brands.
Safe transition notes
No transition needed at this time. If you decide to switch foods in the future, introduce the new food gradually over 7 to 10 days: start with 25% new food mixed with 75% current food, then move to 50/50, then 75/25. Watch for loose stool, reduced appetite, or excess gas. If any of these persist for more than 48 hours, slow down the transition or speak to a vet.
Vet-check warnings
Bruno is reported as healthy with no current symptoms. If you notice vomiting, diarrhoea, blood in stool, sudden weight loss, lethargy, or a change in appetite lasting more than 24 hours, please contact a veterinary surgeon registered with the RCVS before making any diet changes.
Limitations
- This assessment is based on label data and owner-reported information. It is not a clinical examination.
- Calorie estimates are informed approximations. Adjust based on your dog's actual weight trends.
- Product database entries are manually curated and may not reflect the most recent reformulation.
- Individual dogs vary. Always consult a vet if you have health concerns.
Get your own report
Five minutes. A clear, educational food check. £14.90 one-time payment.
Check my dog's food