IAMS for Vitality Adult Small and Medium Dog Food with Fresh Chicken
The short answer
Our educational analysis of IAMS for Vitality Adult Small and Medium Dog Food with Fresh Chicken shows it is a complete dry food for adult dogs. Based on the label transparency and ingredient quality, it receives a score of 80 on our Quality Framework.
This is a label-level educational score
This score is based only on what's printed on the label — ingredients, analytical constituents, and product claims. It does not account for your individual dog.
A personalised report adjusts the interpretation to your dog's age, weight, body condition score, treat intake, daily food amount, and includes a full safety screening for breed-specific risks.
Label Information
Format
dry
Life Stage
adult
Completeness
complete
Energy Density
358.85 kcal/100g
Ingredients List
"dried chicken & turkey 30% (including chicken 18%), maize, maize grits, barley, animal fat, fresh chicken (4.8%), sorghum, dried beet pulp (2.9%), chicken gravy, minerals (including sodium hexametaphosphate (0.38%)), fructooligosaccharides (0.21%), brewers' dried yeast"
Nutritional Profile
What looks good
- • Overall high quality rating on our framework.
- No exceptional highlights identified on the label.
What needs attention
- • Low transparency regarding ingredient percentages.
Score Breakdown
MethodologyNaming of specific animal sources.
Estimated dry-matter protein levels.
Avoidance of artificial additives.
Quality of the recipe foundation.
Clarity of percentages on the label.
Suitability as a sole daily diet.
The Dog Food Fix Quality Framework
Every product is scored from 0 to 100 across six dimensions: protein quality, protein quantity, naturalness, first five ingredients, transparency, and completeness.
🟢 Very Good
80–100
🟢 Good
65–79
🟡 Regular
45–64
🔴 Bad
0–44
When to contact a vet instead
Dog Food Fix is for healthy adult dogs only. If any of the following apply to your dog, please contact a veterinary surgeon registered with the RCVS before making dietary changes.
- Puppies under 12 months
- Pregnant or lactating dogs
- Dogs on prescription diets or chronic medication
- Diagnosed kidney, liver, pancreatic, or cardiac conditions
- Diabetes or oncological conditions
- Chronic or severe vomiting or diarrhoea
- Blood in stool or unexplained weight loss
- Collapse, seizures, or emergency symptoms
Safety notice
This page provides general educational information about dog nutrition. It is not a veterinary consultation, diagnosis, or treatment plan. If your dog is unwell, has a diagnosed condition, is under 12 months old, or is pregnant or lactating, please contact a veterinary surgeon registered with the RCVS.
Frequently asked questions
Is IAMS for Vitality Adult Small and Medium Dog Food with Fresh Chicken good for my dog?
Whether this food is right for your dog depends on their age, weight, activity level, and health status. This educational review provides a quality score of 80/100 based on the label. For a personalised assessment, run a full Dog Food Fix check.
Where can I buy IAMS IAMS for Vitality Adult Small and Medium Dog Food with Fresh Chicken?
As an independent review site, we don't sell food directly. This product is typically available in UK supermarkets and major pet retailers. Always check the packaging for the latest ingredient list before purchase.
About the Founder
Dr. Lucas Martins
Built with transparent criteria, careful label review, and clear educational boundaries.
Built with transparent criteria, careful label review, and clear educational limits. Dog Food Fix is an educational nutrition service, not a veterinary practice.
More from IAMS
The label tells part of the story.
Your dog tells the rest.
This free score is based on what's printed on the pack. A personalised report goes further — it factors in your dog's specific profile:
- Age and life stage suitability
- Weight and body condition score
- Daily food amount and portions
- Treat intake adjustments
- Breed-specific safety screening
- Personalised transition plan